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Magazines Influence Men's Behavior and Attitude on Sex: Study

Magazines Influence Men's Behavior and Attitude on Sex
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Sexual behavior in some males is greatly influenced by men's magazines, according to a study.

Experts from the Washington State University found that young men who frequently read men's magazines tend to indulge in unwanted sexual activities, while women's magazines emphasize on refusing such unwelcome behavior . Their study suggests popular magazines that carry messages and content for improving sex life can mislead men about partners' consent or rules about sexual relationships. As a result, they are more likely to disrespect sexual boundaries of their partners and exhibit behaviors that can damage relationships. The researchers surveyed 313 college students to note the influence of magazines on the attitude of its readers towards sex. 

"We learn a lot about how to act in a relationship by what we see and read in the media. Bad information can lead to bad decisions," said Stacey J.T. Hust, study author and associate professor in WSU's Edward R. Murrow College of Communication, in a news release.

Majority of students rely on the information put across by mass media to make decisions on personal and sexual life. These magazines offer tips on pursuing 'date or sexual encounter' but rarely discuss sensitive topics like how to handle refusal of sexual activity. Therefore, many men end up 'pushing too far or behaving inappropriately' with women, authors believe. On the other hand, women's magazines are a good source of counseling and educating young girls to make healthy sexual decisions.

"Overall, the results confirm that exposure to the dominant heterosexual scripts in men's magazines is negatively associated with consent negotiation intentions. The examples provided for the men's magazine genre were Men's Health, Field and Stream and Playboy and the examples for the lad magazine genre were Maxim, FHM and Stuff," write the authors in the study, reports the Seattle Pi.

"These results may indicate that the publishing industry's efforts to include content that empowers young women to take control of their sexual health are having a positive impact," said Emily Garrigues Marett, co-author and faculty of the College of Business at Mississippi State University in the news release.

Mass media can play a role in changing perceptions of sexual mores among the young by promoting appropriate behavior, believe the authors.

More information is available online in the journal of Sex Research.

May 29, 2014 09:08 AM EDT By

MD News Daily

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